Without Effort Strap Linen Dress

The story behind. From seed to garment.

We believe that you deserve to know the story behind your ADVA piece because, in the end, you are the one who creates its story with us.

Origin of Flax fiber

Linen fabric is made from a flax fiber. Flax season starts in March, when the seeds are planted, after 100 days, usually between June and July, the harvesting begins. The most important part of the process starts - retting - starts in August and nature plays a huge part. 

Flax Origin: North France and Belgium

Textile Manufacturing

After the harvesting, the fiber needs to go through scutching and hackling. The quality of the fiber is assessed manually. 

The process of weawing and spinning takes place in Belgium. In mills that run on renewable green energy.

Fabric Origin & Our Supplier

Next, the linen fabric is fed through a machine where shearing blades remove the last pills and impurities. This is a required step for a perfect finish. The shearing dust is collected and upcycled. It can be used for paper or insulation production.

Supplier: Libeco, Belgium (from seed to finish fabric) Company with a tradition since 1858.

Design Process

Each of the ADVA pieces is designed in our London studio. The entire process, first thoughts, mood boards and samples, take place in there. 

Our studio runs on renewable energy, to minimise the environamental impact.

Garment Assembly

Our garments are ethically made in the UK and the Czech Republic. We personally know each of our seamstresses and we visit them regularly.

To see where exactly and who made your dress, have a look at your garment card that came with your dress.

Your Story

This is where our story pauses and your begins. You are now part of your dress's story. 

Create it & share it with us. Tagged us on IG @advastudios or use #wearingADVA.

End of Life

Here is where the story ends. Please donate the dress, share it, swap it with your friends. When the condition do not allow it, recycle it. 

Not sure how? See our recycling scheme.

Recycle it now

How to dispose of the dress?

The dress can be composted or recycled. We source from nature and our garments go back to nature. Linen fabric will fully degrade after 6.5 months.

It you'd like to recycle it, contact us and we'll take it back and do it for you. 

Otherwise, cut the dress into strips and bring it to your local center to be commercially composted.

What's inside the dress and how to take care of it.


100% Linen (Oeko-Tex certified)

100% GOTS certified cotton threads


Wash in cold water using environamentally friendly detergant. (Do not overwash, wash with love).

Always air dry - preferably not in direct sun. Do not use drying machines. 

Iron on medium temperatures. Or steam it. 

TIP: use steam that comes from taking a shower. Believe us it does the job (and you'll save energy).

Do not bleach. In any case.


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