Aneta is an environmental entrepreneur who always believed that one day she would lead her own brand, based on principles close to her. She grew up in a small village near Prague and was brought up hand in hand with sustainable thinking. During her university studies, she started an internship at the Czech fashion brand ODIVI.

After moving to London, she was determined to get to know all aspects of the fashion industry and completed several fashion internships from PR to design to production itself.

Frustrated by the dishonesty and destructive processes that are standard in the fashion industry today, the idea to found ADVA was born.

What does sustainability mean to you?

Philosophy. Before I do anything, whether in my professional or personal life, I always ask myself what decision is best in terms of sustainability.