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Regenerative Fashion: Is it our future?

Vanilková lněná košile a lněné kraťasy v přírodě.

The term "regenerative fashion" has been discussed worldwide for several years, yet we still avoid it, even though it might be the answer to a problem we're facing within the fashion industry. We all love fashion, but it's also destroying our planet, the environment, and human lives. So, is regenerative fashion the answer to improving the situation?

From Sustainability to Regeneration

The concept of regenerative fashion originates from regenerative farming. Essentially, it's an overall approach to designing, creating, producing, and wearing clothes that not only minimizes environmental damage but also actively contributes to its restoration and improvement. While sustainability in fashion focuses on eliminating harm, regenerative fashion is characterized by renewal and restoration of what has been destroyed - simply put, it heals.

*Regenerative farming refers to agricultural practices that perpetually restore the quality and health of soil, water, air, ecosystems, and biodiversity.

Regenerative fashion encompasses everything from the raw materials used to produce clothing, through manufacturing processes, the lifespan of garments, to their disposal or recycling. Thus, it builds upon the philosophy of circular fashion, where the goal is to maximize the use of all resources and minimize impacts.

Benefits of Regenerative Fashion

Regenerative fashion actively addresses the impacts of the fashion industry caused by the cultivation of conventional materials and the production of synthetic materials on the environment. Both regenerative farming and regenerative fashion improve the water cycle, reduce water consumption, and help mitigate climate change through carbon dioxide absorption - it is captured by plants and absorbed by the soil. For example, farmers can grow tomatoes, eggplant, or beans along with organic cotton on their fields. They don't use pesticides, rotate seeds, nourish and preserve nutrients in the soil. Besides the environmental aspect, regenerative fashion also has a positive social aspect. It supports fair trade, ethical working practices, and takes care of the communities of regenerative farmers.

In short, regenerative fashion strives to create an ecosystem that heals, self-renews, and thus minimizes the need for new resources and reduces the amount of waste.

Let's Say Yes to Organic Natural Materials

Supporting local resources, production, and at the same time supporting global regions with traditional craftsmanship is part of regenerative fashion. By choosing natural organic materials, we ensure their biological decomposability, and in combination with regenerative farming, we strengthen the local ecosystem, communities, and culture. Let's eliminate the use of polyester, other synthetic materials, and conventional cotton and support communities, whether local or global, that heal our planet and the environment.


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