The label, the only piece that can tell you about the product's story. But did you know that almost all the information on the signs is misleading? As fashion lovers, you've probably found yourself examining the tag on your favorite piece of clothing, trying to decipher a series of symbols and abbreviations. In today's world where sustainability and transparency are at the forefront, understanding the information on clothing tags is essential. But the truth remains that these tags often don't tell the whole story.
The hidden secret of clothing tags
Product labels are supposed to be our guides and offer essential information about the clothes we wear. Unfortunately, it often happens that we are confused by them, not only by the content and amount of information, but often by the opposite. Details can sometimes be incomplete or misleading.
One of the most significant shortcomings of textile labels is that they do not take into account all components of the garment. While the tag may specify the "main" fabric, it often omits details about buttons, zippers, or thread. For those who suffer from allergies or sensitivities to certain materials, this lack of comprehensive information can be particularly troubling.
We at ADVA are aware of the importance of transparency in the fashion industry and overall information. In order to provide our customers with complete information about our products, we share the story behind each product on our website. We strive to provide you with all the information you need to make an informed decision and properly recycle your clothing when the time comes, from the specific types of thread and buttons used to the composition of the brand label itself.
Deciphering the "Made In" Sticker
Another source of confusion is the "Made In" part of the clothing label. While many local brands produce their clothes in one city , one factory or one skilled seamstress, larger brands often manufacture their products in multiple factories and countries.
It's important to remember that a garment marked as "Made In" in a certain country doesn't always tell the whole story. For example, a product may be labeled "Made in USA" even though up to 90% of the garment was made outside of the USA. This is because the Federal Trade Commission (FTC) allows a product to be labeled as "Made in the USA" if it undergoes the last "substantial processing" in the United States, regardless of where the majority of the manufacturing process takes place.
This labeling gap underscores the need for greater transparency in the fashion industry . As informed consumers, we must demand more detailed information about the origin and production process of our clothing so that we can make decisions in the spirit of our values.
The importance of transparency
In an industry where information can be limited or even misleading, it is up to specific brands to be transparent about their working practices and supply chains. Consumers have the right to know the origin of their clothing , who made it, where and under what conditions. By providing comprehensive information, brands enable their customers to make informed decisions that reflect their values.
Example: ADVA sign Pants and Fresh Start
| TICKET | FULL STORY |
| Designed in Prague | Designed in Prague |
| Made in Czech Republic |
The origin of the fiber is Austria Material made in Turkey Sewn in Prague |
| 100% Refibra Tencel™ |
MATERIAL |
We believe that transparency is not just a trend , but an obligation. We share with you the complete story of each of our products, from the sourcing of materials to the manufacturing process and more. In this way, we try to promote a more conscious and sustainable approach to fashion.
Although tags on clothes may seem like small, unimportant details, they hold the key to a lot of information about the clothes we wear. By taking the time to understand these labels and demanding more transparency from brands, we can all contribute to creating a more ethical and sustainable fashion industry. The next time you read a clothing label, remember that your choices can make a difference - one piece at a time.