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Wool season: Why do we love organic wool?

detail bílého svetru ADVA Studios z organické merino vlny

A cold morning, cold breeze and dry weather instinctively lead us to look for a piece in the wardrobe that will warm us not only in the body, but also in the soul. Wool is a natural material that has been loved for centuries for its warmth and versatility. However, not every wool fabric is ideal, both for our skin and for the environment. Let's see together why organic wool has gained so much favor and why it deserves a special place in your winter wardrobe.

Warm and breathable material

Wool has always been celebrated for its natural ability to regulate temperature. Its natural fibers form an insulating layer that warms you on cold days and wicks away moisture in high temperatures, keeping the body comfortable in different climates. Plus, organic wool is free of harmful chemicals and pesticides, ensuring that what touches your skin is as clean as nature intended.

Ethical and sustainable production

Organic wool comes from sheep raised without harmful chemicals and hormones, in humane conditions and fed organic feed. The absence of synthetic pesticides on pastures also means healthier soil and less impact on the environment.

Durability and longevity

Thanks to its durability, organic wool is a valuable investment. Clothes made of it resist wrinkles, retain their shape and have a natural resistance to stains and dirt. With proper care, organic wool products can last for decades and truly embody the idea of ​​slow fashion. One such piece worth investing in is a quality woolen winter coat.

Biodegradable material

At the end of its life cycle, organic wool is returned to the soil, where it biodegrades and supplies valuable nutrients to the soil. Unlike synthetic materials, which can take hundreds of years to decompose, organic wool has a smaller impact on the environment.

Gentle on human skin and hypoallergenic

Since organic wool is not treated with any synthetic chemicals or dyes, it has less chance of irritating the skin. Thanks to the regulation of body moisture, it also prevents the creation of an environment for the multiplication of bacteria. It is an ideal choice for people with sensitive skin or allergies.

Natural resistance

Wool is naturally resistant to mould, fungus and also fire due to the high water and nitrogen content in its fibres. Its resistance to dirt also means less washing compared to other textiles.

Timeless elegance

Organic wool stands out with its natural soft shine and softness Whether it's a classic cardigan, an elegant scarf, a timeless coat or a minimalist set, wool pieces always carry an aura of sophistication and elegance.

Organic wool combines tradition, luxury and sustainability. If you decide to include organic wool in your wardrobe, you are not only investing in the luxury of nature's best, but also supporting sustainable and ethical fashion. Fall in love with wool with us!


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