Knowing the materials your clothes are made of—clothes you wear all day long—is extremely important. For us, it is essential to inform you about the materials we work with so that you can make the best decisions possible when shopping. In today's article, we will focus more on why you should prioritize organic cotton over conventional cotton, and why it is better not only for you as a customer but also for the environment.

Conventional cotton

Cotton is the most used natural material today and, among all materials, holds second place right after synthetic polyester. By cotton—often called conventional cotton—we mean cotton grown using traditional agricultural methods; it is therefore heavily dependent on pesticides, synthetic fertilizers, and is genetically modified.

Pesticides and toxic chemicals, which are often used during the growing and processing of conventional cotton, end up uncontrollably in the soil, watercourses, and air, affecting the health of the people who grow and process it. At the same time, it can often affect the health of us who wear products made from conventional cotton.

What are the worst problems associated with growing cotton?

• Excessive use of pesticides
• High water consumption
• Soil degradation
• Chemical fertilizers
• GMO - the majority is genetically modified
• Social impacts - harm to human health, child labor, and forced labor
• Energy-intensive processing

Organic cotton

Certified organic cotton, which is key to sustainable fashion, currently covers not even one percent of total cotton production. Unlike conventional cotton, organic cotton uses gentle agricultural methods, and techniques are used that strive to reduce the environmental impact of cultivation.

Growing organic cotton limits or fully prohibits the use of synthetic chemicals and seeks to use natural methods, such as crop rotation. If organic cotton is GOTS-certified (at ADVA, we only work with GOTS-certified cotton), it means the social aspect is also monitored, including fair wages, fair and healthy working conditions, and health and safety standards.

Why choose organic cotton?

A healthier ecosystem

Organic cotton cultivation supports biodiversity, protects the soil, and is in harmony with nature.

Elimination of toxic substances

No toxic substances are used during its cultivation. Certified organic cotton is therefore much safer for farmers and the people who later process the cotton in factories.

Safer for human health

Products made from organic cotton are hypoallergenic, contain no toxic chemicals, and are a much better alternative for your skin. Especially for those who are sensitive or for your little ones.

Climate change mitigation

Proper organic cotton cultivation can help in the fight against climate change, especially when it comes to regenerative farming. Healthy organic soil can absorb carbon from the atmosphere, helping to reduce carbon emissions.

Sustainable water use

Organic cotton farming relies much more on rainwater and is grown in areas that are naturally very rich in rainfall. Thanks to biodiversity and protection, the soil can retain water much more effectively.

No GMOs

Organic cotton is by no means genetically modified. We still cannot determine the full, harmful effects that genetically modified substances can have on human health and the environment. Therefore, it is always better to choose the certified organic variant.

Social responsibility

GOTS-certified organic cotton ensures that farmers have fair conditions and receive fair compensation for their work. The same applies to the people who subsequently process the cotton.

Organic cotton demonstrably brings many benefits over conventional cotton. By choosing clothing made of organic cotton, you contribute to improving the fashion industry, promoting ethical equality and fair conditions, while protecting your health and our planet. We are proud that in ADVA products you will find only strictly GOTS-certified organic cotton and, recently, organic cotton grown through regenerative farming.

Thank you for joining us in contributing to a more sustainable and fairer future.

Browse our clothing collections made from the highest quality GOTS-certified organic cotton.